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New child sexual abuse campaign encourages the public to ask: What If You're Right?

What if You're Right Campaign

A new campaign launched today by Child Protection Committees Scotland and Barnardo's Scotland encourages the general public to really look, listen and notice signs that a child may be being sexually abused, and report concerns immediately.

Titled What If You're Right?,the campaign has been designed with input from adult survivors of sexual abuse across Scotland, and highlights both the immediate and long term consequences of child sexual abuse.

Jim Kerr, Independent Chair of the South Ayrshire Child Protection Committee urges concerned adults not to ignore signs that something is seriously wrong for a child.

"We listened to many adult survivors of child sexual abuse as we developed this campaign. They were all clear that sexual abuse is not only horrendous at the time it is happening, but it can also cause lifelong physical and emotional damage. Trauma experienced as a result of child sexual abuse can ruin lives."

Vicci, a child sexual abuse survivor who contributed to the campaign, endured sexual abuse by members of her extended family for many years, from a very young age.

"I was abused until I was about 10. I don't remember a time where I wasn't abused, where I wasn't touched, where I wasn't made to do things. That got progressively worse, I was probably younger than 8 when they started raping me."

Vicci is clear that the experience of being sexually abused as a child has had long lasting ramifications.

"It's impacted my life in ways I could never have imagined. I've been in very dark places, I've been suicidal, I've been hospitalised. Certain sounds and smells can make me physically sick, even particular words can trigger flashbacks, and put me in a vulnerable and unsafe position. I struggle with a fear of never knowing who's round the next corner and trust is a huge issue too - when those people, the abusers, have told you that they love you but then hurt you terribly, how do you then trust other people?"

The What If You're Right? campaign urges the general public to really look, listen and notice signs that all is not well with a child, and take immediate action if they suspect the child might be being sexually abused. Both Child Protection Committees Scotland and campaign partner Barnardo's Scotland understand that people can be hesitant about acting on a gut feeling, but Martin Crewe, Director of Barnardo's Scotland is clear that taking action is essential to help prevent lifelong damage.

"It's important that adults know how to spot the signs of child abuse and exploitation, and how to do something about it.

"If you are worried about a child or young person, you can visit the Child Protection Scotland campaign website for more resources on what to do - including the Barnardo's-hosted centre of expertise on child sexual abuse which has developed resources to support adults working with children."

When it comes to the wider community, Linda Semple, Chair of the South Ayrshire Integration Joint Board urges everyone to help protect children.

"It's everyone's job to keep children safe from harm, and we all need to play our part to help limit the long-term damage child sexual abuse can cause. Don't wait for someone else to take action, report concerns yourself. Yes, it can be scary to speak up, but we need to be brave and not ignore signs that there's a potential problem.

"Anyone who is worried that a child might be being sexually abused can visit the Child Protection Scotland website for information about how to take action, or contact the South Ayrshire child protection team. If you fear that a child is in immediate danger, you should call Police Scotland right away."

If you are concerned that a child is suffering from, or at risk from, any abuse you should contact South Ayrshire Councils Children and Families Social Work on 01292 288645 option 1 or email the

For more information visit the South Ayrshire Child Protection website: